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Determinants of willingness to pay taxes for a community-based prevention programme

Department of Epidemiology and Public Health, University of Umeå, Umeå, Correspondence address: Lars Lindholm Trastvägen 13 SE-906 54 Umeå Sweden

Måns E. Rosén

Centre for Epidemiology, National Board of Health and Welfare, Stockholm, Sweden

Magnus E. Stenbeck

Centre for Epidemiology, National Board of Health and Welfare, Stockholm, Sweden

Prevention can reduce the risk of disease, but has other consequences as well. Willingness-to-pay (WTP) is one method to analyse these multi-dimensional consequences, if the stated WTP is assumed to be a function of all the expected positive and negative effects perceived. An interview study of a community-based cardiovascular disease prevention programme in northern Sweden shows that expectations regarding reduced mortality in the community and future savings in public health care spending increase the perceived value of the programme. Among personal benefits, decreased disease risk was not positively associated with WTP, while a low level of anxiety was.

Key Words: community-based prevention • willingness-to-pay.

Scandinavian Journal of Public Health, Vol. 25, No. 2, 126-135 (1997)
DOI: 10.1177/140349489702500210


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